10 key predictions from our latest trend report ‘2031: A Future World’
Many Gen Zs will have never known life without some form of social media. Classified as those born between 1997 and 2012, Gen Z inherited a world where MySpace, Facebook, and, later, Instagram, Twitter, and Snapchat reigned supreme. Instead of a choice, social media is a rite of passage. However, in a somewhat hopeful statement, just nine per cent of the Gen Z surveyed want to stay on social media, with Facebook, Instagram, and Snapchat named as the three platforms on the proverbial chopping block of those they had considered leaving or had already. A 2019 report by Zak found that 43 per cent of under 30s believe these platforms have “too many people on them”. Instead, we predict a pull towards more closed platforms that facilitate intimate interactions and curated experiences.