Boa matéria na Wired sobre a Shein

Fast, Cheap, and Out of Control: Inside Shein’s Sudden Rise

Shein represents a newer phase of fast fashion: Now, what appears on runways and in fashion magazines matters less, and people look to one another for what to wear. “They don’t care that Vogue doesn’t think it’s a cool piece,” she said.

The vision seems startling on the face of it—at best an offering that no one really needs, at worst a perversion of the concept of choice, an infinite scroll of thumbnail-sized images of clothing standing in for a more meaningful version of self-determination. But then, companies offering endless but meaningless choices, in turn requiring endless but meaningless consumption, is hardly new.

In the absence of well-enforced regulations that adapt to the practices of fast-rising global ecommerce companies, the burden of making fashion more ethical will continue to rest largely on individual consumers—a strategy sure to fail.


Contorting the language of equity and justice, viewers would ask: In a world in which the minimum wage isn’t enough to properly live on, can’t Shein’s prices be seen almost as a public service? As ableism and fat-shaming abound on the internet, isn’t Shein a haven for all kinds of bodies?
On Martin Luther King Jr. Day this year, Shein sent customers a push notification with three raised-fist emoji in varying shades of brown. “I had a dream … That every one of all shapes, sizes, and colors can access fashion!” the text read.


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10 key predictions from our latest trend report ‘2031: A Future World’

Many Gen Zs will have never known life without some form of social media. Classified as those born between 1997 and 2012, Gen Z inherited a world where MySpace, Facebook, and, later, Instagram, Twitter, and Snapchat reigned supreme. Instead of a choice, social media is a rite of passage. However, in a somewhat hopeful statement, just nine per cent of the Gen Z surveyed want to stay on social media, with Facebook, Instagram, and Snapchat named as the three platforms on the proverbial chopping block of those they had considered leaving or had already. A 2019 report by Zak found that 43 per cent of under 30s believe these platforms have “too many people on them”. Instead, we predict a pull towards more closed platforms that facilitate intimate interactions and curated experiences.

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You’re more than your output

“Our way of life has completely changed into something we’ve never experienced before. I’m not sure more podcasts and more side projects are currently the answer to what we’re all experiencing right now.

I do acknowledge that for some, creativity and productivity is a way to deal with stress and a way to feel connected and useful. But for others, this added insistence to always be “on it” can add pressure to an already very stressful situation. Work, along with our output and productivity, has become fetishised. We have become measured by what we produce over who we are. It’s gone so far that when we’re faced with a global pandemic and quarantine, all we can think of is what we should be creating and how we can be more productive with our time. “

texto completo.

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