10 key predictions from our latest trend report ‘2031: A Future World’

Many Gen Zs will have never known life without some form of social media. Classified as those born between 1997 and 2012, Gen Z inherited a world where MySpace, Facebook, and, later, Instagram, Twitter, and Snapchat reigned supreme. Instead of a choice, social media is a rite of passage. However, in a somewhat hopeful statement, just nine per cent of the Gen Z surveyed want to stay on social media, with Facebook, Instagram, and Snapchat named as the three platforms on the proverbial chopping block of those they had considered leaving or had already. A 2019 report by Zak found that 43 per cent of under 30s believe these platforms have “too many people on them”. Instead, we predict a pull towards more closed platforms that facilitate intimate interactions and curated experiences.

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You’re more than your output

“Our way of life has completely changed into something we’ve never experienced before. I’m not sure more podcasts and more side projects are currently the answer to what we’re all experiencing right now.

I do acknowledge that for some, creativity and productivity is a way to deal with stress and a way to feel connected and useful. But for others, this added insistence to always be “on it” can add pressure to an already very stressful situation. Work, along with our output and productivity, has become fetishised. We have become measured by what we produce over who we are. It’s gone so far that when we’re faced with a global pandemic and quarantine, all we can think of is what we should be creating and how we can be more productive with our time. “

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