Marketers Are Underpaying Black Influencers While Pushing Black Lives Matter

Na Forbes.

For years, marketers viewed racial messages, and especially the Black Lives Matter movement, as divisive. They inserted provisions into contracts that specifically prohibited influencers from talking about police or using the #BLM hashtag. “The country is morally divided, and actively taking a stance felt outside of their area of expertise and risky to their bottom line,” says Karyn Spencer, chief marketing officer for Whalar Ltd., an influencer management and social media advertising agency.

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